Getting transparent about the AATP – what you need to know abc.org.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from abc.org.uk Daily Mail and Mail on Sunday newspapers.
The Out of Home Advertising Association of America has partnered with Outsmart (its UK-based counterpart) and IAB Tech Labs to create a standard for real time bidding in DOOH advertising called OpenRTB, according to a press release. The organizations worked…
The IAB is working to amend part of its CCPA Compliance Framework to reflect an update to California’s privacy law that affects marketers and publishers alike.