Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time were declaring the Business Model wasnt to sell products but ideas, the lifestyle, sense of belonging the that they could then extend into kind of selfimposed cocoons and sell everything as long as it was branded with this logo. They were the first one to do this. They didnt ever own their factories and this was the main thing i learned when i was researching is that there was a relationship betw
Party analysts say legislators aimed to control the judiciary to stop prosecutors from investigating corruption probes although it is see it i mean certainly though to bridge scandal contaminated prues political system with bribes and networks built by businessmen to win contracts by corrupting not only high profile Public Servants but authorities all over the country but former congressman carlos to be none too nice his party protected corrupt individuals it was a good move of course not never we werent looking to resolve the bottom line of the issues that was a matter of the judiciary but we had to protect the legislators immunity the press try to destroy us. A year ago criminal investigations. Preventive detention struction of justice and love doing money on the rich and legibly paid for her Political Campaign in 2000 sting along with many other politicians involved in similar probes she can run again for legislative and president ial elections the law allows candidates who havent b
Homeland security from afghanistan as a result of a threat to u. S. Homeland security from afghanistan as a result of. Us withdrawal and i should say that it was a completely by pop up withdrawal and i should say that it was a completely bipartisan delegations nevertheless all of them were of artisan delegations nevertheless all of them were of the view that the u. S. Should stay committed in support of the peace brought their view that the u. S. Should stay committed in support of the Peace Process in their country in also we should Work Together in order to fasten their country in also we should Work Together in order to facilitate. A created an environment so they will sell it it. Created an environment so they will. Be no need for the presence of the used troops in this country the future will be no need for the presence of the u. S troops in their country the future so one of the main questions there was that what will happen so one of the main questions there was that what will h
Sale of ivory and whether to keep the illegal the ban on the sale of ivory in insite these when you shut down one market or one truck what we would call a destination country or a transit country we have problems because the International Community relations will move somewhere else so the permit system as far as we know of course very issues of corruption is not really the problem in this case because its illegal trade and therefore they trade without any type of system any type of permit any type of site is permit of course we are now looking more into doing what we call these which are electronic permits and using block chain to be able to strengthen that but at this at the same time this will not help with illegal trade because there is really a matter of corruption in many cases of turning a blind eye to what is going on because of the millions even billions of dollars that are part of this trade and that criminal organizations are benefiting from an old baby to go made famous off
To undermine hong kong protests. What the company say theyre doing about it. And peering into palantir. Our exclusive conversation with the ceo of text most secretive and exquisite companies. Alex karp tells us why protesters wont stop them from doing business with the Trump Administration. But first, u. S. Announced this week it would extend a limited set of exemptions that protected Rural Networks and other customers from a ban on doing business with chinas huawei. This comes as the trade war wages and with u. S. Tech feeling the heat in anticipation of tariffs. One tech ceo is taking his concerns about possible tax straight to the top, apples tim cook. A move that is apparently impair impressed President Trump. I have with everybody, but he is when you called me. That is why he is a great executive, because he called me and others do not. Others go out and higher extensive consultants. And Tim Cook Donald trump directly. Pretty good. And i would take the call to. But yeley when he c