Red flag over Malawi telecoms giant’s books
February 7, 2021 in Local, News
By Collins Mtika
Muzuzu, Malawi Wherever you go in Malawi whether it is in the cities, towns or the countryside Airtel Malawi is part of the landscape, and just about everyone knows about it in this Southern African country of 18 million people.
In 2018, Milward Brown, a global leader in brand strategy consultancy, advertising development and brand equity research, passed Airtel as the “most popular brand” in Malawi.
This is easy to understand; because wherever you go, the red and white corporate adverts of the service provider are so loud and imposing as Airtel Malawi boasts the largest footprint in Malawi.