Red flag over Malawi telecoms giant’s books
February 7, 2021 in Local, News
By Collins Mtika
Muzuzu, Malawi — Wherever you go in Malawi — whether it is in the cities, towns or the countryside — Airtel Malawi is part of the landscape, and just about everyone knows about it in this Southern African country of 18 million people.
In 2018, Milward Brown, a global leader in brand strategy consultancy, advertising development and brand equity research, passed Airtel as the “most popular brand” in Malawi.
This is easy to understand; because wherever you go, the red and white corporate adverts of the service provider are so loud and imposing as Airtel Malawi boasts the largest footprint in Malawi.