show. he s also heard from local business leaders, one of whom is shedding russian branding right off his storefront. bobby had the name taste of russia taken down just this week. just wouldn t be the right thing to do to keep the name. reporter: a ukrainian flag hangs in the bustling shop s window while a new name is considered. some businesses are changing their name. either to show solidarity or to take out the russian from their name so their customers would not boycott them or confuse them with russian-owned businesses which are under very heavy sanctions. reporter: as the new york subway line thunders overhead, life seems to go on along this stretch of brighton beach avenue. but it does so amid worries of a war half a world away. one that feels especially close to home here. we ve also heard from the city of new york and the state of new york, fred. both announcing their intention to help some of these ukrainians
to get humanitarian aid to ukrainians caught in the conflict dominate calls into his show. he s also heard from local business leaders, one of whom is shedding russian branding right off his store front. bobby rack man had taste of russia taken down just this week. just wouldn t be the right thing to do to keep the name. reporter: a ukrainian flag now hangs in the bustling shop s window while a new name is considered. businesses are changing their name. either to show solidarity with ukraine or take out russian from their name so customers will not boycott them or confuse them with russian-owned businesses which right now are under very heavy sanctions. reporter: this new york city subway thunders overhead, life goes along this brighton beach neighborhood. one that feels especially close to home here. paolo sandoval, cnn, new york.
against the war, and we want the bloodshed to stop as soon as possible. reporter: he stays in close contact with fellow americans both online and on air as host of a talk radio show. no one is supporting what kremlin is doing. some people are understanding, and they regret that negotiations did not go the way putin wanted. but nobody is supporting this military action and bombing of innocent people. reporter: questions about how to get humanitarian aid to ukrainians caught in the conflict dominate his show. he s also heard from local business leaders, one of whom is shedding russian branding right off his storefront. he had the name taste of russia taken down just this week. it just wouldn t be the right thing to do to keep the flag. reporter: a ukrainian flag hangs in the shop s window while a new name is considered. a lot of businesses are changing their name to show