against the war, and we want the bloodshed to stop as soon as possible. >> reporter: he stays in close contact with fellow americans both online and on air as host of a talk radio show. >> no one is supporting what kremlin is doing. some people are understanding, and they regret that negotiations did not go the way putin wanted. but nobody is supporting this military action and bombing of innocent people. >> reporter: questions about how to get humanitarian aid to ukrainians caught in the conflict dominate his show. he's also heard from local business leaders, one of whom is shedding russian branding right off his storefront. he had the name "taste of russia" taken down just this week. >> it just wouldn't be the right thing to do to keep the flag. >> reporter: a ukrainian flag hangs in the shop's window while a new name is considered. >> a lot of businesses are changing their name to show