We believe there is huge potential to see growth in the number of visitors, Ms Wheeler said. She said the new selling point for destinations like the Whitsundays was safety. I think that is really going to be a consideration for travellers in the future, especially as destinations in the pacific start to open up, Ms Wheeler said. I think it s important that we keep getting the message out there that the Whitsundays is a safe destination; our operators, accommodations and restaurants are COVID-Safe. Tourism Whitsundays chief executive officer Tash Wheeler said Kiwis were not part of the region’s traditional tourism market, but the pandemic could change that.