"We believe there is huge potential to see growth in the number of visitors," Ms Wheeler said.
She said the new selling point for destinations like the Whitsundays was safety.
"I think that is really going to be a consideration for travellers in the future, especially as destinations in the pacific start to open up," Ms Wheeler said.
"I think it's important that we keep getting the message out there that the Whitsundays is a safe destination; our operators, accommodations and restaurants are COVID-Safe."
Tourism Whitsundays chief executive officer Tash Wheeler said Kiwis were not part of the region’s traditional tourism market, but the pandemic could change that.