“Honestly, when I learn of churn rates in newspapers and magazines I feel like I'm going to faint. At Spotify, it was rarely above 2%. For newspapers, you get promoted if you can get it DOWN to 25%.”
Sans baggage, Indian businesses uniquely positioned to leverage new digital media
Thu, Apr 15 2021 12:36 IST |
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Sans baggage, Indian businesses uniquely positioned to leverage new digital media .. Image Source: IANS News
New Delhi, April 15 : Without legacy systems of the past, Indian businesses are uniquely positioned to leverage the new digital media, says Will Page, former Chief Economist of music streaming app Spotify, in his new book Tarzan Economics (Simon & Schuster), extrapolating the global music industry s journey in coping with the threat of online piracy to present eight principles for pivoting through today s ubiquitous disruption in almost all industries much in the manner in which the ape man swings from vine to vine to attain his goals.