Tarka Prepares for 2021 Following Impressive Sales Year
February 3, 2021 · ·
Rapidly growing authentic fast-casual Indian restaurant capitalizes on off-premise business’ tremendous growth, streamlines operations and innovates menu in 2020
Austin, TX (
Tarka Indian Kitchen proved to be a best-in-class brand that has staying power.
Going into 2020, the innovative, Austin-based eatery became well-established in off-premise business due to its fresh and flavorful Indian food being easily transportable. As an early adopter of off-premise ordering with various strategies already in place, Tarka leaned into third-party delivery before knowing that it would eventually become the brand’s redeeming feature.
Shortly before the crisis struck, Tarka increased its prices on third-party delivery to offset the margin and ensure there was leftover profit for the brand. When the pandemic forced dining rooms to close, Tarka was already top-of-mind for guests when ordering off-prem
February 3, 2021 · ·
Rapidly growing authentic fast-casual Indian restaurant capitalizes on off-premise business’ tremendous growth, streamlines operations and innovates menu in 2020
Austin, TX (
Tarka Indian Kitchen proved to be a best-in-class brand that has staying power.
Going into 2020, the innovative, Austin-based eatery became well-established in off-premise business due to its fresh and flavorful Indian food being easily transportable. As an early adopter of off-premise ordering with various strategies already in place, Tarka leaned into third-party delivery before knowing that it would eventually become the brand’s redeeming feature.
Shortly before the crisis struck, Tarka increased its prices on third-party delivery to offset the margin and ensure there was leftover profit for the brand. When the pandemic forced dining rooms to close, Tarka was already top-of-mind for guests when ordering off-premise, so the brand saw an astounding 121.06% increase in t