Anna Wolfe, Senior Editor - Restaurants
After a year of disruption followed by rapid innovation , Tarka Indian Kitchen looks to make further enhancements to its off-premises business.
Tarka is among the restaurant brands that accelerated tech adoption at a record pace. In 2020 Tarka updated its digital ordering channels, adding online ordering, curbside pickup and a digital rewards program, all of which increased Tarka’s insight into its customer base, and allowed the brand to make smarter site selection decisions.
As it leaned exclusively on off-prem, Tarka added delivery links to its website and app, reducing the commission fees paid out to delivery services. With third-party delivery sites, “We leaned into our partnerships with our delivery partners after implementing premium pricing and negotiating our commission rates so that we are nearly making the same margins on these orders as direct orders,” explained Tarka CEO and Co-Founder Tinku Saini. Plus, the brand leve
Tarka Prepares for 2021 Following Impressive Sales Year
February 3, 2021 · ·
Rapidly growing authentic fast-casual Indian restaurant capitalizes on off-premise business’ tremendous growth, streamlines operations and innovates menu in 2020
Austin, TX (
Tarka Indian Kitchen proved to be a best-in-class brand that has staying power.
Going into 2020, the innovative, Austin-based eatery became well-established in off-premise business due to its fresh and flavorful Indian food being easily transportable. As an early adopter of off-premise ordering with various strategies already in place, Tarka leaned into third-party delivery before knowing that it would eventually become the brand’s redeeming feature.
Shortly before the crisis struck, Tarka increased its prices on third-party delivery to offset the margin and ensure there was leftover profit for the brand. When the pandemic forced dining rooms to close, Tarka was already top-of-mind for guests when ordering off-prem
February 3, 2021 · ·
Rapidly growing authentic fast-casual Indian restaurant capitalizes on off-premise business’ tremendous growth, streamlines operations and innovates menu in 2020
Austin, TX (
Tarka Indian Kitchen proved to be a best-in-class brand that has staying power.
Going into 2020, the innovative, Austin-based eatery became well-established in off-premise business due to its fresh and flavorful Indian food being easily transportable. As an early adopter of off-premise ordering with various strategies already in place, Tarka leaned into third-party delivery before knowing that it would eventually become the brand’s redeeming feature.
Shortly before the crisis struck, Tarka increased its prices on third-party delivery to offset the margin and ensure there was leftover profit for the brand. When the pandemic forced dining rooms to close, Tarka was already top-of-mind for guests when ordering off-premise, so the brand saw an astounding 121.06% increase in t