MMA Initiative Will Explore and Analyze Optimal Identifier Solutions to Replace Third-Party Cookies
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“The Great Identifier Solutions Debate” will bring together industry’s top identifier solution providers in sessions that enable marketers to make informed decisions as they navigate seismic industry changes
If any marketer is going to be great at modern marketing, regardless of size, industry or goal, it’s vital they understand the identifier solutions now and in the so very complicated future. NEW YORK (PRWEB) April 12, 2021
MMA Global, the non-profit industry association dedicated to driving modern marketing and shaping its future, is launching an initiative to define for marketers the optimal approaches to privacy-compliant identity resolution in light of the dissolution of third-party cookies, which are anticipated to be phased out by 2022.
Shipping Companies Look at Sailing Away From Choked Southern California Gateways
Some container lines and their importing customers are looking for alternate paths to get around bottlenecks at the main U.S. trade gateways in Southern California, where an armada of cargo vessels is anchored offshore at the congested seaports.
Shipping lines have started moving some operations to smaller ports and have canceled some sailings altogether to avoid the backups that have tied up dozens of ships and hundreds of thousands of containers stuffed with goods off the ports of Los Angeles and Long Beach.
France’s CMA CGM SA, the world’s fourth-largest container operator by capacity, said it was replacing a weekly six-ship service from China to Los Angeles with a separate sailing to Oakland, Calif., and Seattle.
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Outcome-Based Marketing Plans Significantly Outperform Reach-Based Media Planning Improving ROAs by as Much as 50%
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MMA Global unveils strategy that shows by targeting the “movable middles” marketers can attract more non-buyers, while increasing penetration across all brand buying groups
“The MMA always tackles the toughest marketing challenges, particularly when it comes to data and marketing optimization. Empirical evidence and analytics validate OBM2 as the most effective approach to improving ROAS.” said Norman de Greve, CMO, CVS Health, and Chair of MMA’s North American Board. NEW YORK (PRWEB) January 13, 2021
MMA Global, the association devoted to architecting the future of marketing for CMOs, today introduced an analysis showing that outcome-based marketing plans can outperform traditional reach-based marketing plans by more than 50% on return on ad spend (ROAS).
By Jonathan Stempel (Reuters) - Pilgrim's Pride Corp and Tyson Foods Inc said on Monday they have settled price-fixing litigation by a group of poultr.