The purveyor of Italian wine excellence strengthens its presence on the island of Sardinia, proving Empson’s ability to diversify, innovate, and invest in
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Posted on March 05, 2021
EMPSON USA PRESS RELEASE
Alexandria, VA, March 4th, 2021 – Empson USA, pioneering fine wine importer, has officially announced a new growth strategy aimed at increasing its portfolio footprint both Internationally and domestically, as well as adding to its distribution & sales leadership. After first expanding to Chile with Falernia and New Zealand with the following wineries: Corofin, Pegasus Bay, Main Divide and Seven Terraces, Empson USA signed a key partnership with Familia Torres (Miguel Torres S.A.) from Spain to import its lead brands: Sangre de Toro, Viña Sol, Viña Esmeralda and 5G (Cinco Garnachas) in 2020. Today, Empson announces its first domestic partnership with Southern Oregon’s Paul O’Brien Winery.
Photo credit: Cottonbro / Pexels
A few years ago, Bart Watson, the chief economist for the Brewers Association, decided to stage a craft beer tasting for the residents of his grandmother’s retirement community. Many tried an IPA for the first time and, as Watson recalls, “were kind of shocked that anybody would make a beer that bitter.” Yet one man loved it. “He told me, ‘It’s the best beer I’ve ever tasted. I’m going to buy a six-pack.’”
The experience revealed a valuable lesson: While many assume older drinkers become set in their ways as they age, there are many consumers over 50 who are open to new experiences if the industry makes the effort to educate and recruit them, believes Watson.