No business can guarantee it will make a profit, but there are strategies that can increase chances for success. The firm how can it keep costs down . With richard gill, well investigate that problem on this edition of economics usa. Im david schoumacher. Pepsi cola hits the spot 12 full ounces thats a lot. Id like to buy the world a coke and keep it company thats the real thing. We made our choice make it a pepsi. Soft drink companies spend millns advertising to make billions in sales. Its a 23 billionayear industry. With that many sales, every decision is crucial. Youre the pepsi generation. The words im about to say will change the course of history coca cola has a new taste. Its the best ever. In 1985, the Coca Cola Company announced to the world it was changing the coke formula. To millions of customers, the new taste was an outrage. The rest is history. Five years earlier, a key ingredient was changed, and it went unnoticed. What was that change . Why did the company risk it . In
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Debate. Ainsley gut check time. They have to have at least 2 in the major polls. They have to have x amount of dollars. Its beading people out. Steve its weeding a lot of them out. Right now only 10 are in. We will keep you posted on that. Ainsley today is the last day. Steve before politics, lets talk a little bit about what the administration is doing. The Trump Administration is debating more than hundreds of millions of dollars in Homeland Security funds to ramp up security at our southern border. Brian do they have a choice . Democrats are blasting the move, calling it meanwhile schumer directly cruel and backwards. Ainsley Griff Jenkins joins us live as Hurricane Dorian is bearing down on puerto rico. Lots to talk about. Griff lots to talk about. Fight on our hand. Speaker pelosi is blasting the moving of 271 million like fema and coast guard. She says this. Stealing from appropriate funds is always unacceptable but to pick the pockets of Disaster Relief funding to fund appalling