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January 19 2021, 10:37 am | BY Ricki Green | 17 Comments
Aussie fan favourite, Drumstick ice cream, has launched its new brand platform ’Summer’s Here’ via independent agency SDWM.
For over 50 years, Drumstick and summer have been synonymous, with the product evoking a sense of nostalgia for Australians – memories of all the good times had while growing up. But a lot has changed in the last 12 months, let alone the last 50 years. That’s why the brand’s latest campaign, ‘Summer’s Here’, captures the pure joy summer can bring, targeting a new generation of Australians.
After what’s been a tough year, the campaign aims to remind people that summer isn’t just a season, it’s a mindset. The ‘Summer’s Here’ TVCs, directed by Kate Halpin from Sweetshop, transports a hero character out of the everyday and into a pool party world where the sun, fun and most importantly Drumsticks never end.