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FTC Settles With Mobile Ad Platform Tapjoy For Misleading In-Game Rewards
WASHINGTON (dpa-AFX) - The Federal Trade Commission (FTC) has reached a settlement with California-based mobile advertising platform Tapjoy for alleged failure to provide in-game rewards users were promised for completing advertising offers.
Tapjoy operates an advertising platform that works within mobile games by promising in-game virtual currency such as gold bars or diamonds, to users who complete activities. These activities would appear on an offerwall where Tapjoy displays third-party advertisements. Tapjoy earns commissions from third-party advertisers.
The activities include purchasing a product, signing up for a free-trial offer, providing personal information, or taking a survey. While completing some of these activities, consumers also ended up revealing sensitive personal information, such as their medical history or contact information.