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Synopsis ET had, in its March 9 edition, reported about the disruption caused to several online services because of the inability of telemarketers and others to register their sender IDs and context of texts on the blockchain platform of telcos. Getty Images According to sources aware of the matter, the overall commercial SMS drop rate came down to 33% on Tuesday from 40% the day before. The Telecom Regulatory Authority of India (Trai) on Tuesday suspended the implementation of its regulation to control pesky messages for a week, a day after a host of services and transactions such as net banking, online railway ticket bookings, ecommerce sales and Aadhaar authentication were disrupted as SMSes and OTPs failed to arrive.

Telecom commercial communications customer preference regulationsTelecom regulatory authority of india trai onTelecom regulatory authoritySmaller players strugglingTanla owned karixOtps disrupt servicesUndelivered smsesதொலை தொடர்பு வணிகரீதியானது தகவல்தொடர்புகள் வாடிக்கையாளர் ப்ரெஃபரெந்ஸ் ஒழுங்குமுறைகள்தொலை தொடர்பு ஒழுங்குமுறை அதிகாரம் ஆஃப் இந்தியா திரை ஆன்தொலை தொடர்பு ஒழுங்குமுறை அதிகாரம்சிறியது ப்லேயர்ஸ் போராடுகிறது