For 18-year-old Mumbai college-goer Tanisha Saraff, Fabindia has been a preferred destination for outfits for many traditional occasions, including funerals.
An inability to win the hearts of Gen Z and millennial cohorts is posing a challenge for the six-decade-old retailer, a pioneer of sustainable sourcing and supporting artisans, amid an onslaught of competition from trendier and cheaper rivals. If socially conscious young people once swore by the brand, their children don t seem to be showing it as much love.
Fabindia: An inability to win the hearts of Gen Z and millennial cohorts is posing a challenge for the six-decade-old retailer, a pioneer of sustainable sourcing and supporting artisans, amid an onslaught of competition from trendier and cheaper rivals. If socially conscious young people once swore by the brand, their children don t seem to be showing it as much love.