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Acxiom Renews Commitment to Next Generation of Girls and Young Women in STEM
April 22, 2021 GMT
CONWAY, Ark. (BUSINESS WIRE) Apr 22, 2021
Every year on the fourth Thursday in April, the global technology community celebrates International Girls in Information and Communications Technology (ICT) Day, an awareness-raising initiative designed to promote tech studies and careers to a new generation of girls and young women. In honor of the 10th anniversary of Girls in ICT Day, Acxiom ®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced its renewed commitment to programs that help girls and young women in science, technology, engineering, and mathematics (STEM).
Apr 20, 2021 3:41 PM EDT
“I like building stuff,” said 11-year-old Isabella Martinez, describing the appeal of her science, technology, engineering and math (STEM) after-school program, Girlstart. “In school we don’t really do a lot of projects, mostly reading. I like [after school] because it’s more hands-on. It’s being more creative.”
When the pandemic forced Austin-based Girlstart to go remote, the priority for Tamara Hudgins, its executive director, was finding a way to maintain that hands-on experience for the girls in her program, the majority of whom come from low-income households and likely have few other options for this kind of academic enrichment.