FMCG ad volumes on TV grew by over 3% in the last calendar year, with strong growth in the second and third quarters of the year. The top 10 advertisers collectively contributed 69% of TV ad volumes, with Hindustan Unilever dominating the list.
Advertisement space per publication in the print media witnessed a 7% year-on-year increase during the quarter, compared with a 6% growth in the January-March 2021 quarter.
The platform said it was streaming the Indian Premier League (IPL) for free in 2023 and that the number of views in the first week were at about 375 crore.
Mumbai: There were more than 200 growing categories present on TV in November 2021 compared to November 2020, according to data by Tam Media Research. Ad volumes decreased by two per cent over the same period in 2020. The week 3-4 in November 2021 saw an increase in ad volumes compared to the respective weeks of November 2020. The highest growth of six per cent was observed