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Sega of America Teams up with Jakks Pacific & Disguise an Official Global Toy and Costume Partner for Sonic The Hedgehog 2 Movie
Feb 18th 2021
Santa Monica, Calif., – February 17, 2021 – (BUSINESS WIRE) - JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures feature film, Sonic the Hedgehog 2. JAKKS will design, manufacture, market, and sell Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories inspired by characters from Sonic the Hedgehog 2.
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JAKKS Pacific has secured the global toy rights for the upcoming Paramount Pictures’ feature film, Sonic the Hedgehog 2 in a deal that will see the toy maker design, manufacture, market, and sell branded toy lines scheduled for 2022.
The agreement between JAKKS and SEGA of America will include the rights to produce new action figures, play-sets, vehicles, plush toys, and other collectables. Meanwhile, the toy maker’s costume division, Disguise, will be designing and manufacturing costumes and accessories inspired by the sequel film.
The new line of merchandise is an extension of the multi-year, global toy licensing deal forged between SEGA of America and JAKKS Pacific back in 2019, which featured top-selling collectables based on the Sonic the Hedgehog film released last year.
1 month ago
SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film,
Sonic the Hedgehog
2. JAKKS will design, manufacture, market, and sell
Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories for inspired by characters from
Sonic the Hedgehog 2.
The new line of merchandise is an extension of the multi-year, global toy licensing deal SEGA of America forged with JAKKS Pacific, Inc. in 2019, which featured top-selling collectibles based on the original Sonic the Hedgehog film (2020). Items based on the first film included th
JAKKS Pacific lands global toy and costume rights for SEGA s Sonic the Hedgehog 2 movie – ToyNews toynews-online.biz - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from toynews-online.biz Daily Mail and Mail on Sunday newspapers.