1 month ago
SANTA MONICA, Calif.–(BUSINESS WIRE)–JAKKS Pacific, Inc. (NASDAQ: JAKK) today announced global toy rights with SEGA of America, Inc. for Paramount Pictures’ feature film,
Sonic the Hedgehog
2. JAKKS will design, manufacture, market, and sell
Sonic the Hedgehog 2 branded toy product lines based on the upcoming feature film, set for release in 2022. The agreement between JAKKS and SEGA will include rights to produce action figures, playsets, vehicles, plush toys and other collectibles. Disguise, the costume division of JAKKS Pacific, will also be designing and manufacturing costumes and accessories for inspired by characters from
Sonic the Hedgehog 2.
The new line of merchandise is an extension of the multi-year, global toy licensing deal SEGA of America forged with JAKKS Pacific, Inc. in 2019, which featured top-selling collectibles based on the original Sonic the Hedgehog film (2020). Items based on the first film included the Talking Sonic Plush, Sonic Baby Plush and Spin Dash Sonic playset, all of which saw a strong worldwide sales performance at retailers both in-store and online.