for persuasion as well as related things. and the power of the talent stack is that you don t have to be the best in the world at any one of those things if you have enough things that work together. so, for example, he s a good public speaker but nobody is going to say he is the greatest orator who ever lived. is he funny, which helps a lot. he is not that. brian: side though. no he is smart but not the smartest person in the world. right down the list. his power of persuasion is what make it so powerful and works together. ainsley: those phrases, lock her up, build that wall. middle of america, drain the swamp. middle america felt like he represented them. is he confident. he doesn t stand for anything that the p.c. culture. hi hip know tis would call it pacing and leading. first you match your areas in whatever ways. could be physically, it could be the way they speak. he speaks in a simple, relatable way that you can quote. you can remember it. he repeats it.
scott adams, how were my persuasion skills? i guess not quite master persuader level. well, i won t judge your master persuasion skills. but if you re looking at president trump s skills, i have a background as a trained hypnotist. i ve been studying the ways of persuasion for decades as part of what i do. i noticed early on that he had the full arsenal of persuasion. like i ve never seen. probably the strongest talent stack i would call it, a grouping of talents that put together are extra strong. it really was something that i thought was extraordinary and for me it was easy to predict that someone with that much firepower would win over 18 months when all you re trying to do is move maybe 2% of the public during that entire time. and you make a very compelling case in the book. but aren t we now entering a new