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Luxury Hotels and a Sense of Place : Brand Identity and Experiences

Article - Luxury Hotels and a 'Sense of Place': Brand Identity and Experiences - By Dr Suzanne Godfrey - In the second article in this three-part series exploring luxury hotels and how a sense of place helps differentiate a luxury hotel and build loyalty, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, examines how the brand s identity can elevate the hotel experience and create a unique sense of place.

Luxury hotels and a sense of place : Brand identity and experiences

Luxury hotels and a sense of place : Brand identity and experiences
hospitalitynet.org - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from hospitalitynet.org Daily Mail and Mail on Sunday newspapers.

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