HI-CHEW™, the immensely fruity, intensely chewy candy has been named a winner of the
2020 Global Nielsen BASES Design Impact Awards, an award that recognizes impactful package redesigns in the consumer packaged goods (CPG) space. Among the 2020 winners was the
100g HI-CHEW Original Mix peg bag, recognized for its success in increasing retail dollar sales and units during the year that followed the redesign launch. This announcement marks the first time a Japanese brand has won this award.
Evolution of the 100g HI-CHEW Original Mix peg bag
Left to right: original design to current design
The main objective of the HI-CHEW™ Original Mix redesign was to capture the bright, fun and colorful essence of the fruity, chewy candy brand. It was also important that the product s unique traits and benefits of delivering true-to-life fruit flavors and a long-lasting chewy texture were clearly communicated and well represented on the design as well as on the store shelves. The new desig