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Tadano Group Improves Global Presence with Unifying Lifting Solutions

Tadano Group As consumers, the equipment industry is constantly trying to find the latest equipment, technology and expertise to complete projects effectively and efficiently, with limited downtime. The Tadano Group has recognized this need and created an initiative that combines all three under one roof for its global customers. Instead of focusing on quarter-to-quarter goals, the company set out to create long-standing progress in the industry. The Tadano Group aims to supply innovative, competitive lifting solutions to their consumers globally under one united brand. The brand will replace the Tadano Faun and Demag AC all terrain crane brands, the Demag CC lattice boom crawler crane and the Tadano Mantis telescopic boom crawler crane brands. This rebranding approach will be finalized with the introduction of a new all terrain crane from the Zweibrüecken and Lauf production sites.

Tadano unveils global strategy, drops Demag brand

Tadano Group has announced a number of strategic initiatives that will transform the company’s global presence. This transformation is part of Tadano’s long-term strategy to become the top lifting equipment manufacturer worldwide. One of the key changes announced was the transition to a single, unified brand. “The harmonised Tadano brand will be used for all cranes, replacing the Tadano (Faun) ATF and Demag AC all terrain cranes, Demag CC lattice boom crawler cranes, and Tadano Mantis telescopic boom crawler cranes branding,” said the manufacturer. With this change Tadano will also harmonise product nomenclature for all terrain and crawler cranes. It will still use AC for all terrain and CC for lattice boom crawler cranes, in combination with axle number, metric tonnage and a version number. For example the 450t seven-axle AC 450-7 will be marketed as AC 7.450-1. For the crawler cranes the combination used will be CC + legacy series + lift capacity + version, i

Tadano Names New CEO & President

SHARE April 7, 2021 Toshiaki Ujiie has been named Tadano s new president, CEO, and representative director. Accompanying the transition in leadership, Tadano announced several operational moves in pursuit of its long-term strategic goals. In the Americas, Tadano is streamlining its business activities under a unified structure, the newly named Pan-American Operations. All commercial activities for the Tadano Group in North, Central, South America, and the Caribbean are coordinated by Tadano America Corporation. Under this new structure, Tadano Mantis Corporation will continue to be an engineering and manufacturing center. Commercial operations, such as sales, marketing, service, and parts for the telescopic boom crawler crane lineup, will be coordinated through Tadano America Corporation. To keep up with demand for telescopic boom crawler cranes, production was also expanded beyond the factories in the United States with the addition of a Europea

Operational Strategic Initiatives Will Transform Tadano s Presence : CEG

Operational Strategic Initiatives Will Transform Tadano s Presence : CEG
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