PF announces close of Plano purchase
Friday, April 16, 2021
Pure Fishing Inc., the worlds largest fishing tackle company, announces the close of its purchase of Plano Synergy Holdings Inc., effective today. As part of the closing of this purchase, Pure Fishing also announces it has closed the sale of Plano Synergys archery and hunting accessories brands to GSM Outdoors, a leader in the enthusiast hunting, sport shooting, and rugged outdoor market, also effective today.
Pure Fishing will retain ownership of the iconic Plano and Frabill brands to complement the companys existing footprint in the global fishing tackle market. Pure Fishing will also retain ownership of Planos storage and fall storage business, as well as the Creative Options and Caboodles brands. This strategic acquisition is the third for Pure Fishing in two years under the ownership of private equity firm Sycamore Partners.