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Transcripts For CNNW The 20240705

[music playing] little did i know, i was making a brand. i have been told that by many advertising executives, by many madison avenue types, that what i was doing was really making a brand developing it, nurturing it, building it, protecting it. the big, big turning point was when i wrote my first book. 10 years after i published entertaining, i sold more copies that year than the first year. so it kept going like that. snowballing. every single book was a big bestseller. and it s exciting that the voice has found, the brand is built that s very valuable. at the very end of entertaining, martha asked if i d do a second book on weddings. of course, i said, yes. the book, weddings, comes out, which is a really beautiful book. now this, this is weddings. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consult with me. because i m not catering anymore. i used to cater i cater lots of those w

Transcripts For CNNW The 20240705

[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consu

Transcripts For CNNW The 20240705

wawanted t to go. nothing anand nobody was going get in her way. littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, littttle d did i know, i mamaking a brarand. i have been told that t by many advertrtising exececutives, tht whatat i was doioing was realll making a b brand. developing it,t, nurturingng it bubuilding it,t, protectcting i the e big turnining poinint waw i wrote mymy first book. threree years afafter publishin entertaining i sold more copies than the first year and it is exciting that the voice is found, the brand is built, that is very valuable. . > at the e end of entertaini marthaha hasas t to do a s seco on wededdings and d of couourse saidid yeses. the book weddings comes out which is a dutiful book. this is weddings. could you do a wedding for me? what would it entail? you would consult with me. i do not cater anymore. nobody has ever written a bobook a about weddidings. eveverything a ab

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