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Amul s deep dive into the Maharashtra market with Wit and Chai

Mohit Ghate, co-founder of Wit and Chai, speaks about the agency’s Amul Maharashtra account, their approach to the brand and plans ahead.

Sylvester dacunhaAmul girlWit and chai mediaMohit ghate

RIP Sylvester da Cunha | PrintWeekIndia

Sylvester da Cunha, the ad veteran, is no more. He passed away on 20 June.

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op-ed | Utterly unforgettable: Editorial on Sylvester daCunha s creative genius behind Amul girl

DaCunha and his company achieved much over the years, especially with his creativity, but the Amul girl entered hearts, households and hoardings in a way that was unmatched

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Revisiting Sylvester daCunha s utterly-butterly years with Amul

As the advertising world mourns the loss of a true virtuoso, we take a look at his timeless spell with Amul.

Guinness world recordAmul girlSylvester dacunha

Express View on creator of iconic Amul girl: Mascot of record

Sylvester daCunha gave this country some ‘utterly butterly delicious’ satire

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