Mumbai: Traditional PR today has come a far way from being a one-way tunnel to thrust information out to the public. It has evolved into a fundamental component of marketing and is no longer considered a stand-alone area of expertise. It is a function that works in tandem with a company’s advertising, social media strategy, new business efforts, internal communication, and
Mumbai : Goodwill and corporate reputation are the safety cushion against high inflationary and economically uncertain times that the private sector is undergoing currently. As reputed investment banking firms come under the scanner for misleading their customers on their ESG – environmental, social and governance standards, the role of public relations and communication