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Nearly 72 per cent of consumers started shopping online in the past one to three years, hinting at a surge during the Covid-19 pandemic, the report stated.

Swanand deodharUjjwal dadhichPankaj setiaCentre for digital transformationDigital retail platformsConsumer emotionsInformation systemsDigital transformationAssistant professorResearch managerE shoppers from smaller citiesIer 1 vs tier 2 in online shoppingIgital retail platforms and consumer emotions an indian perspectiveRucial insights into adoption of digital retailNdian express