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The Indian Institute of Management Ahmedabad (IIMA) has launched a survey report titled ‘Digital Retail Channels and Consumers: The Indian Perspective.’ The report highlights the transformative impact of digital retail and offers insights into its widespread adoption across India. Read more to learn about the preferences and behavior of Indian consumers in online shopping.
The report titled ‘Digital Retail Channels and Consumers: The Indian Perspective,’ released on Sunday, stated that one-third of the consumers surveyed from cities in the tier-2, tier-3 and tier-4 categories, visited online retail platforms every two to three days.
India Business News: An extensive survey by IIM-Ahmedabad reveals that men are the biggest spenders online. The online survey covered 35,000 respondents across 25 states,