TOKYO, Japan (January 28, 2021)―Lexus today announced the six finalists for the LEXUS DESIGN AWARD 2021, selected by a distinguished jury from among 2,079 entries submitted by creators in 66 countries. Four leading design experts will directly mentor the finalists, giving them a once-in-a lifetime experience as they prototype their ideas with a per-project budget capped at 3,000,000 yen (approx. $25,000 USD).
This year marks the ninth edition of the LEXUS DESIGN AWARD, which was established to support up-and-coming creators. The program recognizes fresh design talent and showcases their innovations on a prominent and respected international platform. In selecting this year s six finalists, judges looked for innovative ideas that embodied the three key principles of the Lexus brand―Anticipate, Innovate, and Captivate―with an emphasis on design that leads to a better tomorrow.