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A sales blockbuster: Karva Chauth turns into a moneyspinner for make-up, jewellery and salon services companies, ET Retail

Glorified by Bollywood director Karan Johar in his movies and glamorised by Bollywood stars and wives, Karva Chauth is now perhaps the biggest single-day sales occasion for companies selling make-up, jewellery and salon services.

jewellery: A sales blockbuster: Karva Chauth turns into a moneyspinner for make-up, jewellery and salon services companies

Glorified by Bollywood director Karan Johar in his movies and glamorised by Bollywood stars and wives, Karva Chauth is now perhaps the biggest single-day sales occasion for companies selling make-up, jewellery and salon services.

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