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Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push
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LONDON, April 14, 2021 /PRNewswire/ Johnnie Walker – the world s best-selling Scotch[1] – is today launching The Next Steps initiative, its most ambitious sustainability drive to date, putting the focus firmly on more sustainable socialising for everyone.
Johnnie Walker is collaborating with award-winning drinks pioneer Ryan Chetiyawardana on the future of sustainable socialising. (PRNewsfoto/Johnnie Walker)
The Johnnie Walker Next Steps initiative is the whisky-maker’s biggest ever sustainability push. (PRNewsfoto/Johnnie Walker)
The initiative is a wide-ranging action plan that will see the whisky maker keep walking to become more sustainable by design from grain to glass . The initiative is part of the brand s ongoing efforts to reduce its environmental footprint, restore natural landscapes and reinvent how its whisky is made, distri
Johnnie Walker Keeps Walking as It Launches Its Biggest Ever Sustainability Push prnewswire.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from prnewswire.co.uk Daily Mail and Mail on Sunday newspapers.
Dive Brief:
Danone North America and Ingredion made new commitments to improve water stewardship and adopt sustainable agriculture practices on more than 1 million total acres of land as part of the Ceres and World Wildlife Fund AgWater Challenge. Launched in 2016, the AgWater Challenge encourages large food and beverage companies to be more conscious about their water usage.
The AgWater Challenge added the focus on sustainable agriculture in August, which includes soil health and nutrient management through technological advancements and incentive programs. As part of its new commitments, Danone North America which has participated in a previous round will focus its efforts on land growing dairy feed and almonds, while Ingredion will center on corn, tapioca, potato, pulses and stevia.