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By
April 9, 2021
Best known for potatoes, onions and sweet potatoes, Wada Farms Marketing Group LLC is becoming increasingly recognized for watermelons, and has recently announced a major expansion in its watermelon program, with year-round supplies coming from numerous production areas.
Heading that expansion effort will be Fran Torigian, a 44-year veteran of produce sales and marketing, whom Wada Farms, based in Idaho Falls, ID, has named to fill a newly created position of vice president of sales and new business development for its Eastern Division, headquartered in Raleigh, NC.
Fran Torigian
Torigian’s wife, Susi Torigian, will also be working in sales in the North Carolina office.