Starbucks implements tech for blind and low-vision customers to aid in-store navigation and more
March 15, 2021 at 1:19 pm
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“I can be like every other customer with the same number of choices,” said Susan Mazrui, a Starbucks customer who uses Aira to navigate a store. (Starbucks Photo)
Starbucks is turning to technology to help blind and low-vision customers navigate its U.S. stores. The Seattle-based coffee giant is now offering free access to Aira, a service that connects those customers to remotely located visual interpreters who relay visual information through a third-party mobile app.
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