Starbucks implements tech for blind and low-vision customers to aid in-store navigation and more
March 15, 2021 at 1:19 pm
Underwritten by
This special series focuses on important community issues, innovative solutions to societal challenges, and people and non-profit groups making an impact through technology.
“I can be like every other customer with the same number of choices,” said Susan Mazrui, a Starbucks customer who uses Aira to navigate a store. (Starbucks Photo)
Starbucks is turning to technology to help blind and low-vision customers navigate its U.S. stores. The Seattle-based coffee giant is now offering free access to Aira, a service that connects those customers to remotely located visual interpreters who relay visual information through a third-party mobile app.