Week at a glance: Ad-Vantage Wk 5; E-comm wars; Airtel Ads foray; Rise & rise of OTT adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
At a time when digital media is plagued by issues like fake news and trolling and television has its own share of issues with the TRP scam and sensationalism, print has become the go-to destination for those seeking brand safety
Newspapers differ with adex reports, say figures underplaying print's potential bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.
As newsprint prices go up, industry seeks help from government Ahead of the 2021 Union Budget, the Indian Newspaper Society (INS), the Indian Newspaper Society (INS) has asked Union finance minister Nirmala Sitharaman to help print media tide over the crisis that the pandemic caused, by removing customs duty on newsprint imports and a stimulus package for the industry, including releasing government advertisements to publications at rates that are 50% higher.
With the pandemic affecting circulation and ad revenue many newspapers have already shut shop and those still in business are now looking to the government to bail them out. The print industry feels it is time the government to extend a helping hand for them to stay afloat.
linkedin With the pandemic affecting circulation and ad revenue, many newspapers have already shut shop and those still in business are now looking to the government to bail them out. The print industry feels it is time the government to extend a helping hand for them to stay afloat. To add to the worry, in the last three months, newspaper cost has jumped 20% resulting from the post-pandemic demand-supply imbalance, prompting news publishers to petition the government for waiver of 5% import duty to help cut cost. Meanwhile, the Directorate of Advertising & Visual Publicity’s (DAVP) rates for advertising in newspapers are much lower than the commercial rates and this brings down their margins. For many years, INS has been asking the government to increase the prices.