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With the pandemic affecting circulation and ad revenue, many newspapers have already shut shop and those still in business are now looking to the government to bail them out. The print industry feels it is time the government to extend a helping hand for them to stay afloat.
To add to the worry, in the last three months, newspaper cost has jumped 20% resulting from the post-pandemic demand-supply imbalance, prompting news publishers to petition the government for waiver of 5% import duty to help cut cost.
Meanwhile, the Directorate of Advertising & Visual Publicity’s (DAVP) rates for advertising in newspapers are much lower than the commercial rates and this brings down their margins. For many years, INS has been asking the government to increase the prices.