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Pixalate s Global Q4 2023 SupplyChain Object (SCO) Validation Report: 25% of Open Programmatic Traffic Fails to Meet Validation

Pixalate s Global Q4 2023 SupplyChain Object (SCO) Validation Report: 25% of Open Programmatic Traffic Fails to Meet Validation
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Google just announced a Revenue Verification Report to confirm buyer and publisher ad spend

The new report is a way for ad buyers to confirm that no hidden fees will be taken from their gross revenue, without compromising privacy.

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Google releases several Ads Manager updates

The updates cover new features and updates around reporting, network settings and inventory.

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Beware the bots: the threat of CTV ad fraud looms as viewership rates rise

Bots can gain access to CTV apps and pretend to deliver real ad impressions Using spoofing tactics, bad actors can gain access to CTV servers, disguise bots as real viewers and even purport to run ads when no ads are present. As television viewership rates continue to climb, the threat of ad fraud grows. As part of The Drum’s deep dive into the future of TV, we unpack what marketers need to know. With consumers stuck at home, connected TV (CTV) viewership – and media consumption at large – has skyrocketed. While CTV ad inventory presents new, high-value opportunities for marketers, it offers comparably attractive opportunities for fraudsters and bad actors. Because the cost per impression (CPM) is relatively high on CTV compared to other formats like display advertising, the incentives for fraud are obvious.

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