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United statesDan taylorEuropean unionDoubleclick ad exchangeGannett coUnited states todayCourt southern districtNew yorkGoogle adsEpoch timesConfirming gross revenue

Google Expands Confirming Gross Revenue Tool In Ad Platform

Google recently announced the expansion of the Confirming Gross Revenue tool for buyers and publishers in a move towards greater ad transparency.

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Google Expands Confirming Gross Revenue Tool

Google has expanded its Confirming Gross Revenue tool to all publishers using Ad Manager 360 and to all advertisers and agencies using Display & Video 360.

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Google expands media buying transparency tool

Confirming Gross Revenue expands.

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Google Opens Access for Transparency Tool Amid Industry Debate on Ad-Tech Fees

Confirming Gross Revenue will allow publishers to track how much a particular paid, hopefully better tracking unknown fees.

United kingdomBrad hagmannPaul ripartDan taylorJason kintIncorporated society of british advertisersAssociation of national advertisersConfirming gross revenueGross revenueIncorporated societyBritish advertisersPrisma media paul ripartDigital contentNational advertisers

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