"The funding will be used for investing in technology infrastructure, hiring, and scaling the platform to connect digital native brands with SuperK customers," it said. SuperK is currently operating in more than 80 Tier 3, 4, 5 towns of Andhra Pradesh.
SuperK, a retail supermarket chain, raised $6 million in funding to enhance tech capabilities and expand stores. Operating in small towns, the chain focuses on private-label brands and aims for Rs 80-85 crore revenue by FY24.