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Reliance Superdry: Reliance UK signs JV with Superdry for IP in India, Sri Lanka and Bangladesh

Clothing company Superdry Plc, headquartered in the United Kingdom, has announced a partnership with Mukesh Ambani s Reliance Brands Holding UK for the purpose of selling the company s intellectual property assets in India, Sri Lanka, and Bangladesh. As part of this joint venture, Reliance Retail Ventures RBUK and Superdry will hold ownership stakes of 76 per cent and 24 per cent each.

Reliance Brands buys majority rights of Superdry IP for Indian territory

The deal has valued Superdry’s licences and brand assets at 40 million pounds and will result in Superdry PLC receiving gross cash proceeds of 30.4 million pounds

RBL, UK-based Superdry enter into IP agreement for India, Sri Lanka, Bangladesh markets

Reliance Brands Enters JV with Superdry for IP Assets in India, Sri Lanka, Bangladesh

The deal, signed by Reliance Brands Holding, UK, has valued Superdry’s licences and brand assets at 40 million pounds. This will result in Superdry PLC receiving gross cash proceeds of 30.4 million pounds (approximately 28.3 million pounds, net of fees and taxes) from Reliance Brands Holding, UK., Companies News, Times Now

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