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127 votes Procter & Gamble Home Care brands Dawn and Swiffer are coming together to launch Come Clean to Close the Chore Gap, a campaign inviting everyone to do their part to create more equality in the division of household work. While more time spent at home has created a positive shift for some, new research conducted by P&G reveals that in 65% of households, the responsibility for most chores still falls on one person. Dawn and Swiffer will air a television spot inviting families to Close the Chore Gap on CBS’ Super Bowl Pregame show, The Super Bowl Today, in an effort to promote positive conversations in households across America. As many families watch the Super Bowl together and it’s our hope that this message will spark a dialogue between them. The campaign’s research shows when we talk openly about the Chore Gap we are more likely to work together to close it.

United statesGamble home careCome cleanChore gapSuper bowl pregameSuper bowl todaySuper bowlஒன்றுபட்டது மாநிலங்களில்சூதாட்டம் வீடு பராமரிப்புவாருங்கள் சுத்தமானசோர் இடைவெளிஅருமை கிண்ணம் பிரேகமேஅருமை கிண்ணம் இன்றுஅருமை கிண்ணம்