Tedy Bruschi. You can see the Super Bowl spot here.
“While many families are taking steps to close the chore gap at home, there is still work to be done,” says
Martin Hettich, SVP, P&G Home Care North America. “We believe that who we are at home shapes who we are in the world, and our research shows that when we create more equality at home, there is a positive ripple effect. Relationships improve. Children learn responsibility, respect, and empathy. Parents and children feel more connected. Come Clean to Close the Chore Gap aims to inspire every member of the family to do their part to create more equality at home as a small step towards creating more equality in the world.”
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Procter & Gamble Home Care brands Dawn and Swiffer are coming together to launch Come Clean to Close the Chore Gap, a campaign inviting everyone to do their part to create more equality in the division of household work.
While more time spent at home has created a positive shift for some, new research conducted by P&G reveals that in 65% of households, the responsibility for most chores still falls on one person.
Dawn and Swiffer will air a television spot inviting families to Close the Chore Gap on CBS’ Super Bowl Pregame show, The Super Bowl Today, in an effort to promote positive conversations in households across America. As many families watch the Super Bowl together and it’s our hope that this message will spark a dialogue between them. The campaign’s research shows when we talk openly about the Chore Gap we are more likely to work together to close it.