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USA TODAY NETWORK PRESSROOM
Rocket Mortgage’s “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” was voted the winning commercial of USA TODAY’s 33rd Super Bowl Ad Meter, the premier gauge for public evaluation and opinion about Super Bowl advertisements. This marks the first time Rocket Mortgage has finished first in Ad Meter.
Rocket Mortgage’s winning commercial received the highest average rating in this year’s competition presented by Kia Motors. The commercial features actor and comedian Tracy Morgan, who goes on an uncertainty-filled montage to prove that pretty sure is never the way to go – especially if that involves deciding to fight actor and former professional wrestler David Bautista. Rocket Mortgage’s second ad, “Certain Is Better – Tracy Morgan & Joey Bosa,” had the second-highest rating, making the brand the first to claim the top two spots in USA TODAY’s Ad Meter competition since 2007.
USA TODAY and Adweek Team Up to Host The Big Game Summit
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Virtual event will offer an inside look at the Super Bowl playbooks of leaders in brand marketing, media and advertising
The Big Game Summit will stream virtually on Thursday, Feb. 4
The Big Game Summit will feature lively conversations between Adweek and USA TODAY editors, along with leading creatives, marketers and TV execs. NEW YORK (PRWEB) January 11, 2021 Adweek and USA TODAY, the two leading players covering Super Bowl advertising, today announced they would be joining forces to co-host a virtual event dedicated to the biggest, most exciting night of the year for fans of football and advertising. The Big Game Summit will feature lively conversations between Adweek and USA TODAY editors, along with leading creatives, marketers and TV execs, who will share sneak peeks at Super Bowl spots and will provide deep dives into the game’s crea
“What’s exciting is that we didn’t just bring back the original – we’ve evolved it to reflect the snacking trends of a new generation,” Ferdinando said. “We’re thrilled to introduce a new version at a time when we all could use a small moment of joy.”
The new flavors are “Frito-Lay’s latest expansion in the hot-and-spicy food category, one of the fastest-growing segments in the food industry,” the release said.
Actress Ali Landry, who appeared in a 1998 Super Bowl commercial, will be partnering with Doritos to launch a nationwide challenge that pays homage to the original Laundromat commercial.