Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways
Who were the winners and losers in this year s Super Bowl Ads? See how brand impact is measured and enjoy marketing takeaways from the funniest & best ads.
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Even so, a bunch of other brands filled the void and ViacomCBS sold out of its Super Bowl LV ad inventory.
(I guess that explains why the game didn’t end after three quarters even though the score would have been the same.)
So, who made the right decision?
Was it the roughly 20 former Super Bowl stalwarts that opted out of this year’s Big Game, the 20-some first-time advertisers who opted in, or the approximately 30 brands that never left?
Rocket Mortgage s spots with Tracy Morgan top USA Today s 33rd annual Super Bowl ad meter 1019thekeg.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 1019thekeg.com Daily Mail and Mail on Sunday newspapers.
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Rocket Mortgage’s “Certain Is Better – Tracy Morgan, Dave Bautista & Liza Koshy” was voted the winning commercial of USA TODAY’s 33rd Super Bowl Ad Meter, the premier gauge for public evaluation and opinion about Super Bowl advertisements. This marks the first time Rocket Mortgage has finished first in Ad Meter.
Rocket Mortgage’s winning commercial received the highest average rating in this year’s competition presented by Kia Motors. The commercial features actor and comedian Tracy Morgan, who goes on an uncertainty-filled montage to prove that pretty sure is never the way to go – especially if that involves deciding to fight actor and former professional wrestler David Bautista. Rocket Mortgage’s second ad, “Certain Is Better – Tracy Morgan & Joey Bosa,” had the second-highest rating, making the brand the first to claim the top two spots in USA TODAY’s Ad Meter competition since 2007.