Salesmen Face Ruin as JioMart Partner Targets Mom-and-Pop Stores For eight straight days, household goods salesman Vipresh Shah has failed to sell a single pack of Dettol soap to the storekeepers who have been buying from him ever since he took over his family business as a teenager, 14 years ago.Shah is an official distributor
Up and down India, the small stores that account for four-fifths of a near-$900 billion retail market are increasingly turning to JioMart, an app created by Reliance Industries.
Just as Ambani, India's richest man, has disrupted the country's telecoms industry, the tycoon is intent on shaking up retail distribution, taking on U.S. e-commerce giants like Amazon and Walmart Inc, expanding fast in India.