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In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, examines how hoteliers can overcome the challenges in providing local and authentic meaning of sense of place.
Article - Luxury Hotels and a 'Sense of Place': The Challenge for Hoteliers - By Dr Suzanne Godfrey - In the final article in this three-part series exploring luxury hotels and a sense of place, Suzanne Godfrey, consultant and lecturer in luxury and luxury hospitality, examines how hoteliers can overcome the challenges in providing local and authentic meaning of sense of place.
Article - Luxury Hotels and a 'Sense of Place': The Branding Imperative - By Dr Suzanne Godfrey - Sense of place has long been a buzz phrase. Linked to a range of disciplines from urban planning to sociology, nowadays it is increasingly being used in the hospitality industry. It captures the physical aspects, culture and history of a place, as well as its impact on the senses, which can trigger emotions. Over time, it can create feelings of familiarity, comfort and security, as well as a sense of belonging.